bethilo was launched in January 2003. The site's user-friendly navigation aims to dispel the myth that spread betting is complicated. It allows punters to bet with stakes starting from just 1p. Using the unique `Betting Calculator', punters can decide how much they wish to risk and see every possible outcome before even placing a bet. Clients can deposit as little as £10 and opening an account takes just a few minutes.
Upon its launch, the Racing Post said:
"bethilo is a terrific breakthrough and is undoubtedly the most interesting new betting product since Betfair..." (30 Jan 2003)
"bethilo offers all the fun of spread betting without any of the inhibiting factors and with miniscule minimum stakes..." (24 Jan 2003)
"We tried to pick holes in it, but the conclusion we drew was that it has revolutionary potential..." (24 Jan 2003)
In November 2003 bethilo launched 'Bet on the Move', the UK's first java based mobile betting application. Clients can bet on all online markets, view open bets, close bets, deposit and withdraw money through their mobile phones.